From quick-hitting videos showcasing Help Scout's AI drafts feature, to an immersive ebook and webinar graphics, these materials were created to amplify Help Scout's new AI features and establish the company's perspective of remaining customer-centered amidst the AI-hype.

This campaign was centered around the release of new features in the product that empower ecommerce customers to seamlessly connect with platforms like Shopify. My work for the ecommerce campaign included collaborating to define the campaign’s art direction—drawing inspiration from the look of window shopping with framed visuals—to designing an ebook, and storyboarding and animating a video ad.